When it comes to persuading people, a catchy bit of rhetoric tends to be far more effective than an actual argument. One rather neat bit of rhetoric that seems to be favored by Tea Party folks and others is the “just doesn’t get it” device.
As a rhetorical device, it is typically used with the intent of dismissing or rejecting a person’s (or group’s) claims or views. For example, someone might say “liberals just don’t get it. They think raising taxes is the way to go.” The idea is that the audience is supposed to accept that liberals are wrong about tax increases on the grounds that its has been asserted that they “just don’t get it.”Obviously enough, saying “they just don’t get it” does not prove that a claim or view is in error.
This method can also be cast as a fallacy, specifically an ad hominem. The idea is that a claim should be rejected based on a personal attack, namely the assertion that the person does not get it. It can also be seen as a genetic fallacy when used against a group.
This method is also sometimes used with the intent of showing that a view is correct, usually by claiming that someone (or some group) that (allegedly) disagrees is wrong. For example, someone might say “liberals just don’t get it. Raising taxes on the job creators hurts the economy.” Obviously enough, saying that someone (or some group) “just doesn’t get it” does not prove (or disprove) anything. What is needed is, obviously enough, evidence that the claim in question is true. In the example, this would involve showing that raising taxes on the job creators hurts the economy.
In general, the psychology behind this method seems to be that when a person says (or hears)”X doesn’t get it”, he means (or takes it to mean)”X does not believe what I believe” and thus rejects X’s claim. Obviously enough, this is not good reasoning.
It is worth noting that if it can be shown that someone “just doesn’t get it”, then this would not be mere rhetoric or a fallacy. However, what would be needed is evidence that the person is in error and thus does not, in fact, get it.