“No porno has ever lost money”, or so said a running friend of mine when he quoted one of his economic professors. This was some years ago and it appears that it is no longer true. Ironically, porn has been a victim of the internet. Much as video killed the radio star, the internet has killed the porn star.
At this point, most folks are probably thinking “that cannot be true! Far from killing porn, the internet is for porn.” This is both true and not true: the internet did kill porn. But the internet is also for porn. Fortunately, this is not some sort of Schrodinger’s Porn in which the porn is neither alive nor dead until it is observed. Rather, the situation can easily be explained without any odd quantum physics.
While I am sure that the readers of this blog have never witnessed this in person, the internet tubes are jammed with porn. Because of this, the traditional porn industry (like the newspaper industry) is in hard times (which is surely the name of a porno). After all, when people can get their porn anonymously and for free (or at least very cheaply) on the web, they are unlikely to buy the traditional porn movies. As such, it is no surprise that the traditional porn industry has gone from a money making giant to being in its death spiral. As such, the internet has killed (traditional) porn, while the internet is most definitely for porn. Interestingly enough, this decline of the traditional porn industry does raise some ethical concerns.
One point of concern is one that arises whenever an industry is in a death spiral, namely a concern for the people who work in that industry. While some porn stars have been able to achieve success outside of porn, the fall of the traditional porn industry will leave most of the performers in a rather hard situation (which, I am sure, is also the name of a porno). To be specific, many of them will have no qualifications beyond having sex on camera and will have little in the ways of savings and opportunities. While some will be able to switch careers, some will not. As such, it seems worth being concerned about these people.
One obvious reply is that this sort of industry death is just the way of things and economic causalities are inevitable. After all, the rise of the steam engine, electricity and so on killed many industries and the internet is just the most recent example of a economic re-definer. As such, while the economic woes of the folks in porn is regrettable, we have no special obligation to support those who elected to enter a dying industry. They can, of course, avail themselves of the usual support offered to the unemployed and they can attempt find employment elsewhere.
A second reply is that the death of the porn industry can be seen as a good thing. After all, feminists have long argued that the typical porn is demeaning and harmful and thus morally wrong. Religious groups and moral conservatives have also argued against porn because of its corrupting influence (often unconsciously duplicating Plato’s classic arguments for banning the corrupting influence of art from the ideal state). Thus, the death of porn is a good thing.
The rather obvious reply is that the death of the porn industry is not the death of porn. As noted above, porn is thriving on the internet. To use an analogy, the state of porn is somewhat like the state of newspapers: while the traditional professional industry is dying, the amateurs are flooding the web with words and porn.
Given this fact, it might be expected that those who worked in the professional porn industry can flock to the electronic frontier and make a living in web porn. After all, if Facebook can rake in billions allowing people to post about eating a bagel and to share cat photos, surely something like F@ckbook could be created to provide a home for porn performers.
The obvious reply to this is that the people using Facebook do not make money and presumably the porn performers on F@ckbook would be in the same boat-although someone else would probably get rich. As far as the performers working on the web, one has but to look at the financial success of the typical blogger to get an idea how well going amateur typically pays on the web. After all, people are generally not inclined to pay for what they can get for free. This is not to say that clever people are no longer able to monetize porn, just that the performers will almost certainly be worse off in the new porn economy.
A final point of moral concern is whether or not the porn viewers have a moral debt to those who make it possible for them to see porn. This is not, of course, unique to porn and a similar question arises when it comes to journalism, music, books, non-porn movies and so on. After all, people can readily acquire almost anything digital for free (legitimately or by theft) on the web.
Since I have argued about digital theft in other essays, I will simply note that an excellent case can be made that stealing digital content is morally wrong. As such, the arguments I have made elsewhere would seem to apply to stealing porn as well. However, there is an interesting potential twist here: perhaps the moral dubiousness of the porn industry can provide a moral justification for stealing porn. That is, doing something bad to a bad industry is not bad.
While this has a certain superficial appeal, it can easily be countered. First, stealing from the porn industry is still stealing. Second, stealing from the porn industry does not seem to do anything to counter any moral badness of the industry-that is, the theft cannot be justified on the grounds that it makes things morally better. It could, of course, be justified on the grounds that it might be denying income to the wicked. But, of course, this leads to the third counter: a person steals porn to use porn, thus any moral high ground is clearly lost. This would be somewhat like a person arguing that it is okay to steal drugs to use from drug dealers because drugs are bad. This would, obviously, be a rather poor moral argument.
As far as the free content goes, while giving such product away for free might not be the wisest business model, availing oneself of free stuff is clearly not morally wrong. However, there is still the question of whether or not one should simply free ride an industry rather than contributing to it financially.
On the one hand, a person obviously has no moral obligation to support an industry because s/he has taken free stuff from said industry. After all, it is free. On the other hand, it could be argued that there is some obligation. After all, if the person values what they get for free, then they should contribute to what makes it possible for such stuff to be available for free.
The rather obvious counter to this is that it is up to a business to do what it takes to get customers to support them. If they elect to adopt an approach to business that provides potential customers with everything they want for free, then they have no grounds to complain when those potential customers never actually buy things. While it would be nice of the users to give back to the business, business cannot be sensibly based on this sort of model. As such, it is not so much that the internet killed porn. Rather the porn industry is committing suicide with the internet.