The rise of social media has created an entire new world for social researchers. One focus of the research has been on determining how quickly and broadly emotions spread online. The April 2014 issue of the Smithsonian featured and article on this subject by Matthew Shaer.
Not surprisingly, researchers at Beijing University found that the emotion of rage spread the fastest and farthest online. Researchers in the United States found that anger was a speed leader, but not the fastest in the study: awe was even faster than rage. But rage was quite fast. As might be expected, sadness was a slow spreader and had a limited expansion.
This research certainly makes sense—rage tends to be a strong motivator and sadness tends to be a de-motivator. The power of awe was an interesting finding, but some reflection does indicate that this would make sense—the emotion tends to move people to want to share (in the real world, think of people eagerly drawing the attention of strangers to things like beautiful sunsets, impressive feats or majestic animals).
In general, awe is a positive emotion and hence it seems to be a good thing that it travels far and wide on the internet. Rage is, however, something of a mixed bag.
When people share their rage via social media, they are sharing with an intent to express (“I am angry!”) and to infect others with this rage (“you should be angry, too!”). Rage, like many infectious agents, also has the effect of weakening the host’s “immune system.” In the case of anger, the immune system is reason and emotional control. As such, rage tends to suppress reason and lower emotional control. This serves to make people even more vulnerable to rage and quite susceptible to the classic fallacy of appeal to anger—this is the fallacy in which a person accepts her anger as proof that a claim is true. Roughly put, the person “reasons” like this: “this makes me angry, so it is true.” This infection also renders people susceptible to related emotions (and fallacies), such as fear (and appeal to force).
Because of these qualities of anger, it is easy for untrue claims to be accepted far and wide via the internet. This is, obviously enough, the negative side of anger. Anger can also be positive—to use an analogy, it can be like a cleansing fire that sweeps away brambles and refuse.
For anger to be a positive factor, it would need to be a virtuous anger (to follow Aristotle). Put a bit simply, it would need to be the right degree of anger, felt for the right reasons and directed at the right target. This sort of anger can mobilize people to do good. For example, people might learn of a specific corruption rotting away their society and be moved to act against it. As another example, people might learn of an injustice and be mobilized to fight against it.
The challenge is, of course, to distinguish between warranted and unwarranted anger. This is a rather serious challenge—as noted above, people tend to feel that they are right because they are angry rather than inquiring as to whether their rage is justified or not.
So, when you see a post or Tweet that moves you anger, think before adding fuel to the fire of anger.